SJD won the assignment from Nike to brand athlete hospitality at the 2017 World Track & Field Championships in London, the 2015 Championships in Beijing and the 2013 Championships in Moscow. The elite level of competition at world sporting events extends to business. With a crowded field of corporate competitors vying for athletes’ attention, only distinctive design wins.
Extensive research on the history, culture and architecture of each city anchored our team’s work. We designed the event logo to imbue the venue with a custom identity. Our design work embellished custom apparel and products presented to contracted athletes, guests and VIPs.
Other projects for Nike include a cocktail reception invitation for VIPs during the 2012 Summer Olympics in London, Nike’s All-Asia Camp 2011, and Hood to Coast running team logos.