MedTouch provides online strategy and technology solutions for some of the top brands in healthcare. Headquartered in Cambridge, Massachusetts, the company asked us to update the logo and refresh the brand to reflect its position as one the fastest-growing and most successful providers. They wanted to stand out while conveying trust and a grounded, approachable attitude.
We researched and reviewed the competitive landscape, marketplace and positioning. Our logo solution achieved five important criteria: simplicity, timelessness, versatility, maturity and balance. Embossed wood grain on selected pieces adds a tactile element and positions MedTouch as unique in the healthcare marketplace. The MedTouch brand communicates the message of being a solid and dependable partner.