Restaurants & HospitalityHigh Tech Burrito

High Tech Burrito has been at the forefront of the healthy eating movement since 1986. That’s when they opened their first 400-square-foot, four-stool location in San Rafael, California. Now with 14 stores around Silicon Valley and the San Francisco Bay Area, High Tech Burrito approached Sonia Jones Design for a top-to-bottom rebranding effort.

Our research showed the need to forge a more memorable brand identity in the crowded fresh and healthy fast-food category. We developed a rocket and outer-space theme to complement the restaurant name and reflect the warmth and fun of the High Tech Burrito story.

Our comprehensive design partnership with High Tech Burrito produced a makeover of menu boards, take-out menus, point-of-purchase materials, table tents, packaging, and interior and exterior signage. We wrapped it all up with a style guide. And speaking of wraps, we also created a food truck wrap – the perfect way to bring healthy, fresh Mexican food to people throughout the Bay Area.

Components

Identity

Brand exploration

Style guide

Exterior signage

Interior signage

Menu boards

Take-out menus

Point-of-purchase display

Table tents

Burrito sleeve

Food truck wrap